Create professional-looking email campaigns fast with 36 customisable, out-of-the-box templates.
Build your own fully-branded templates with the simplified WYSIWYG editor.
Personalise the buyer’s journey and tailor your emails to prospects’ interests with dynamic content.
Secure and Compliant:
Optimise deliverability with custom email authentication, SPAM analysis, email testing, and automated CAN-SPAM compliance.
Empower Your Sales Team.
Real-time sales alerts make immediate follow-up a cinch./li>
CRM integrations with Salesforce.com, SugarCRM, Netsuite, and Microsoft Dynamics CRM put everything all in one place. No need to jump between multiple apps.
Prospect tracking & analytics lets sales reps speak to what’s most relevant to each prospect.
Pardot’s blended lead scoring and grading model means sales reps won’t waste time chasing down dead ends. Follow up with only those meeting your ideal customer profile.
Full Lead Insight.
Provide ‘Hot’ leads:
Increase lead quality with Pardot’s comprehensive lead scoring and grading model.
Free up time to focus on sales-ready leads by placing cold or inactive leads on lead nurturing tracks.
Dynamic web forms:
Smart lead capture forms make it easy to collect the information you need from your prospects.
Reduce human error:
Define whether Pardot or Salesforce is the master of each piece of data. Giving control to the relevant roles within your organisation.
Run more targeted campaigns using Pardot’s easy-to-use segmentation wizard.
Lead Generation That Works.
Easy to use:
Pardot’s intuitive WYSIWYG interface makes designing and launching landing pages and forms a snap. You no longer need to be an HTML expert to create attractive and engaging landing pages. Optimizing your landing page is also a breeze with automated Multivariate Testing.
Create polished forms with real-time field validation and Progressive Profiling designed to increase conversions by never asking for the same information twice.
Connect all of your Search Campaigns on one cohesive platform. Manage your campaigns and track your conversions directly from Pardot.
Save time and continually distribute your content with scheduled social postings.
Provide sales reps additional insight with social profile lookups.
Let others circulate your content for you by adding social “share” buttons to your email, blog posts, and white papers.
Understand client activity:
Gain visibility into which prospects are interacting with your social content and at what point in the sales cycle.
Post to multiple channels simultaneously, cross-sell your content, and track the success of your social efforts — from one all-inclusive platform.
Realise Your ROI.
Tie each closed deal back to its original source with closed-loop reporting.
Integrate Google Analytics:
Use the Google Analytics Connector to sync visitor and prospect data between Pardot and your CRM.
Get a high-level view of your sales cycle’s health with Lifecycle Reporting.
Monitor the performance of your paid search campaigns with Pardot’s paid search reporting.
Gain greater insight into your email open rates, deliverability rates, email client and browser usage, read rates, and more with advanced email reporting.
Do you need a Pardot consultancy?
We find that people reach out to us when they are facing common Pardot challenges, such as the following:
Concern with missing marketing goals when prospects aren’t being nurtured through the pipeline effectively.
Lack of Pardot experience or expertise, leading to under-utilisation of your marketing automation system’s capabilities.
Struggle to get enough Pardot marketing automation programs off the ground or no time to focus on existing campaigns.
Poor visibility with capturing accurate program performance due to a lack of system integration
Shortage of content needed to create multi-faceted lead nurturing campaigns.
Difficulty in understanding marketing and sales trends over time so marketing activity can be optimised.
Start Your Journey!
Get in touch with our certified professionals today.