Salesforce Acquires Mulesoft and Introduces Integration Cloud

In a double move that shocked all of Silicon Valley in March 2018, Salesforce announced a $6.5bn (£4.75bn US billion) takeover of API provider Mulesoft. Just days later, they announced plans to develop Integration Cloud into Salesforce Services. It’s being lauded as a “game-changing” technology acquisition. The two platforms had been partners for years, separate [...]

How to Satisfy Customers? What Is Salesforce CPQ’s Role in Keeping Customers Happy?

Today’s customers are different and more informed compared to what we’ve seen before. They really do expect a completely frictionless buying experience and as sellers, we need to be able to deliver that consistently. Most significantly because we are facing more competition than ever, especially in the field of information and technology. In the past, [...]

Salesforce Reveals the Top Trends for CIOs in 2017

In a recent post, Salesforce reported that a range of CIOs surveyed through 2017 revealed trends towards customer service. Less in the way of resources and money was spent on infrastructure and more on investment in customer-centric systems and policies through the year. But how CIOs perceive such efforts differ from customer’s actual experiences. The [...]

Customer Experience Is Now the Top Sales Benchmark

It’s long been understood in the modern world of sales, the customer is king. Faced with near limitless choice and instant purchases through websites, both B2C and B2B customers are wielding that power every day. Now, the single most important sales metric for any sales team is how your customers perceive their experience of dealing [...]

2018 Sales Trends: The Influence of AI

The rate of change in technology since our foundation has been phenomenal. Here, now, in 2018 we’re looking at some incredible advances in artificial intelligence – something once considered the realms of science fiction. While we’ve not quite got there yet, this year is already proving to be the year of AI. For sales, it’s [...]

Mobile Optimisation is Dead: Long Live Salesforce Mobile

For many years, businesses were warned about the coming mobile revolution. The early days of WAP soon gave way to widespread smartphones and tablets and it’s been all uphill ever since. In 2017, mobile internet usage overtook traditional forms for the first time. We’re using mobile devices at work and at home. The age of [...]

Why 2018 is THE Year for AI: Salesforce Einstein Leads the Way

2018 is all about Artificial Intelligence. Of all the tech trends for the year, none is expected to impact quite in the same way as the arrival of something once considered the realms of science fiction. Coupled with an ongoing commitment to gathering, harnessing and examining Big Data for better decision making about their products [...]

GDPR Is Almost Here: Are You Salesforce Ready?

In May 2018, the European Union’s General Data Protection Regulation comes into force. Most businesses are already in the process of complying; if you haven’t yet, you should consider taking steps to do so now. Despite the referendum to leave the European Union, the Queen’s Speech in June announced that the UK would adhere to [...]

Poor Branding Could Have a Negative Effect on Customers

Today, branding is everything. From the smallest start-ups to the largest multinationals, you could effectively live or die by how you present the business, or its product or service. That’s not to say that good products and services are less important, but your approach to branding could negatively affect the perception of your business. What [...]

Using Lightning Process Builder to Empower your Administrators

If you have learnt anything in the day-to-day running of your business, it’s the need to make your processes quick and easy. Some things simply take too long, acting as a drain on your time and resources. What slows you down and damages your productivity is taking away from your profitability. What if you could speed things up? Salesforce has made many business processes for marketing to sales and everything in between faster. Now, Lightning Process Builder for Salesforce enables you to speed up your automated processes too. […]