Mobile Apps

Buck The Trend Of Your Competitors: Invest In Mobile Apps

A recent report suggests that businesses are reducing their investment in mobile apps in 2016. This, is despite that fact that mobile investment was just 10% of a relevant business’ budget in 2015, down from 12% in 2014. This should be increasing, not declining, as it is contrary to what customers are now demanding. So [...]

What’s The Hype Behind Mobile Apps?

Remember the days when the only useful app on a mobile phone was the game Snake? Look at how far technology has since come... Apps have revolutionalised the business world, helping the likes of Facebook and Twitter reach even wider audiences as the shift from desktop PC's to personal mobile phones began in the mid [...]