28 02, 2018

Customer Experience Is Now the Top Sales Benchmark

It’s long been understood in the modern world of sales, the customer is king. Faced with near limitless choice and instant purchases through websites, both B2C and B2B customers are wielding that power every day. Now, the single most important sales metric for any sales team is how your customers perceive their experience of dealing [...]

20 02, 2018

2018 Sales Trends: The Influence of AI

The rate of change in technology since our foundation has been phenomenal. Here, now, in 2018 we’re looking at some incredible advances in artificial intelligence – something once considered the realms of science fiction. While we’ve not quite got there yet, this year is already proving to be the year of AI. For sales, it’s [...]

31 01, 2018

Mobile Optimisation is Dead: Long Live Salesforce Mobile

For many years, businesses were warned about the coming mobile revolution. The early days of WAP soon gave way to widespread smartphones and tablets and it’s been all uphill ever since. In 2017, mobile internet usage overtook traditional forms for the first time. We’re using mobile devices at work and at home. The age of [...]

25 01, 2018

Why 2018 is THE Year for AI: Salesforce Einstein Leads the Way

2018 is all about Artificial Intelligence. Of all the tech trends for the year, none is expected to impact quite in the same way as the arrival of something once considered the realms of science fiction. Coupled with an ongoing commitment to gathering, harnessing and examining Big Data for better decision making about their products [...]

5 12, 2017

GDPR Is Almost Here: Are You Salesforce Ready?

In May 2018, the European Union’s General Data Protection Regulation comes into force. Most businesses are already in the process of complying; if you haven’t yet, you should consider taking steps to do so now. Despite the referendum to leave the European Union, the Queen’s Speech in June announced that the UK would adhere to [...]

12 09, 2017

Poor Branding Could Have a Negative Effect on Customers

Today, branding is everything. From the smallest start-ups to the largest multinationals, you could effectively live or die by how you present the business, or its product or service. That’s not to say that good products and services are less important, but your approach to branding could negatively affect the perception of your business. What [...]

30 06, 2017

Using Lightning Process Builder to Empower your Administrators

If you have learnt anything in the day-to-day running of your business, it’s the need to make your processes quick and easy. Some things simply take too long, acting as a drain on your time and resources. What slows you down and damages your productivity is taking away from your profitability. What if you could speed things up? Salesforce has made many business processes for marketing to sales and everything in between faster. Now, Lightning Process Builder for Salesforce enables you to speed up your automated processes too. […]

19 06, 2017

Boost Your Pipeline With Pardot Automation

According to a recent study, the average length of a sales cycle has increased by 22% over the last five years. The reason for this is that more decision makers are getting involved in the sales process from start to finish to evaluate prospect quality; some have different ideas on what constitutes a good prospect. This can be costly to businesses who desperately need to speed up the process. One way of doing this is using Pardot to automate your marketing process – one of many links in the chain responsible for the slowdown. Pardot can help the pipeline in no small part. […]

14 06, 2017

Designing an Effective Scoring Framework with Pardot

When it comes to B2B marketing, digestible information is everything. Your business needs lots of data, certainly. But quality is more important. You need usable, useful information that can help drive your business forward. The issue here is taking your data and calculating the value of it. After all, all the data in the world is for nothing if you aren’t able to analyse it effectively. This is where Pardot’s lead scoring comes in. […]

24 05, 2017

An introduction to Salesforce Einstein

Salesforce Einstein is here. The technical media outlets have lauded its arrival for a while, but not really taken the time to explain what it is or how it will benefit users. If you’re relatively new to Salesforce or to the concept of SaaS, you’re probably feeling a little confused. Let Nadcoms explain not only what it is, but how this upgrade could potentially help your business. […]