Blog

12 09, 2017

Poor Branding Could Have a Negative Effect on Customers

Today, branding is everything. From the smallest start-ups to the largest multinationals, you could effectively live or die by how you present the business, or its product or service. That’s not to say that good products and services are less important, but your approach to branding could negatively affect the perception of your business. What [...]

30 06, 2017

Using Lightning Process Builder to Empower your Administrators

If you have learnt anything in the day-to-day running of your business, it’s the need to make your processes quick and easy. Some things simply take too long, acting as a drain on your time and resources. What slows you down and damages your productivity is taking away from your profitability. What if you could speed things up? Salesforce has made many business processes for marketing to sales and everything in between faster. Now, Lightning Process Builder for Salesforce enables you to speed up your automated processes too. […]

19 06, 2017

Boost Your Pipeline With Pardot Automation

According to a recent study, the average length of a sales cycle has increased by 22% over the last five years. The reason for this is that more decision makers are getting involved in the sales process from start to finish to evaluate prospect quality; some have different ideas on what constitutes a good prospect. This can be costly to businesses who desperately need to speed up the process. One way of doing this is using Pardot to automate your marketing process – one of many links in the chain responsible for the slowdown. Pardot can help the pipeline in no small part. […]

14 06, 2017

Designing an Effective Scoring Framework with Pardot

When it comes to B2B marketing, digestible information is everything. Your business needs lots of data, certainly. But quality is more important. You need usable, useful information that can help drive your business forward. The issue here is taking your data and calculating the value of it. After all, all the data in the world is for nothing if you aren’t able to analyse it effectively. This is where Pardot’s lead scoring comes in. […]

24 05, 2017

An introduction to Salesforce Einstein

Salesforce Einstein is here. The technical media outlets have lauded its arrival for a while, but not really taken the time to explain what it is or how it will benefit users. If you’re relatively new to Salesforce or to the concept of SaaS, you’re probably feeling a little confused. Let Nadcoms explain not only what it is, but how this upgrade could potentially help your business. […]

16 05, 2017

Meet Stephen Whitehead, our new Director of Salesforce

Stephen Whitehead recently joined the Nadcoms team as Director of Salesforce Division. Having previously worked at consultancies such as SuccessFlow Ltd, Cloud Sense, Westbrook and 2020 management, Stephen has over 10 years of experience implementing Salesforce solutions throughout Europe for organisations ranging from 5 to 500 users. On his appointment, Stephen said, “I’m thrilled to join Nadcoms at this exciting time of growth. I’m inspired by the future plans and can’t wait to start making a difference.” […]

28 04, 2017

How to Implement Salesforce in Your Organisation

So, you’ve recently invested in Salesforce? Congratulations, you’re about to take your organisation into a whole other world where (hopefully) you’ll be able to expand and perform all the functions that you want to perform. The main question now is how you will implement Salesforce across your business. No matter your size, you’ll need to follow some steps for long-term, sustainable use of this critical platform. […]

20 03, 2017

Integrate Salesforce with every platform

Custom designed systems are expensive to build and even more expensive to maintain. Eventually, the system becomes a hindrance or worse – obsolete. Not only is it expensive, it is counterproductive to moving your business forward. At that time, business leaders and decision makers are faced with a difficult decision – whether to upgrade the [...]

6 03, 2017

How to align your sales and marketing teams using Salesforce

You’re at a stage where your marketing, sales teams and other departments and areas function as well as they could. Perhaps they have the best software, systems and employees for the job. Where many businesses fall down is in not permitting these areas of the business to work interdependently. The business is only the sum [...]

16 02, 2017

The role of a Salesforce administrator

Salesforce is the world’s best-known leading Cloud Computing solution. Although it is most famous for being a superb CRM, it has a number of other solutions too including app development. While taking the decision to use Salesforce is certainly the right choice for any business, you will also need to take care in selecting the [...]