Monthly Archives: June 2017

Using Lightning Process Builder to Empower your Administrators

If you have learnt anything in the day-to-day running of your business, it’s the need to make your processes quick and easy. Some things simply take too long, acting as a drain on your time and resources. What slows you down and damages your productivity is taking away from your profitability. What if you could speed things up? Salesforce has made many business processes for marketing to sales and everything in between faster. Now, Lightning Process Builder for Salesforce enables you to speed up your automated processes too. […]

Boost Your Pipeline With Pardot Automation

According to a recent study, the average length of a sales cycle has increased by 22% over the last five years. The reason for this is that more decision makers are getting involved in the sales process from start to finish to evaluate prospect quality; some have different ideas on what constitutes a good prospect. This can be costly to businesses who desperately need to speed up the process. One way of doing this is using Pardot to automate your marketing process – one of many links in the chain responsible for the slowdown. Pardot can help the pipeline in no small part. […]

Designing an Effective Scoring Framework with Pardot

When it comes to B2B marketing, digestible information is everything. Your business needs lots of data, certainly. But quality is more important. You need usable, useful information that can help drive your business forward. The issue here is taking your data and calculating the value of it. After all, all the data in the world is for nothing if you aren’t able to analyse it effectively. This is where Pardot’s lead scoring comes in. […]